What is the recipe for success in life? Many believe that it is self-confidence, a good relationship, religion or a stable state of mind. Tamás Balogh, the creator of LifeTilt website, believes it is a matter of constant focus. He used to be an average person, sitting in front of his average computer, living his no more than average life, and then one day he decided to start writing a blog. And this is how the new life-changing phenomenon LifeTilt happened.
The reason was that he was dissatisfied with his life back then, so he started working out how to change it. To document the process, he decided to write a blog post every single day, about how he felt physically and mentally, what he thought he was doing wrong and what he was willing to do next.
Early on it was only a blog about a young man trying to transform: now the storyline is much changed. “I was planning to do a 70-day, documented life-changing process and then I figured I should close the blog because it would be no longer needed,” he admits. In the first month about 50 people visited his page, which is a ridiculously low number compared to today: there are about 300 hits every five minutes and 83% are women.
Why? Because he realised he should change his topic to something more relevant, something that gives people a direction, especially women. Thus he started a new idea, LifeTilt, which currently has over 30,000 likes on Facebook, and the number is growing bigger by the day.
“It only matters how you feel about yourself,” he says. “Most women cannot exist alone.” He decided to post something relevant to today’s life, something encouraging to all the ladies who are in need of support, who think they are lost. “As soon as you give them directions, someone stable to rely on, they can change their lives forever.”
His first big hit was titled “Bitch-Air – A Kurvajárat”. This blog post summed up all the things that, for example, a 20-something has to pay for after coming to the capital city to study at university; renting a flat, paying the bills, partying, clothing… if there is a situation where the parents cannot provide the money, that’s where student jobs appear. With an average HUF 4-500/hour salary, there is not much chance for them to survive. And here is where Bitch-Air took flight: many pretty, intelligent girls choose to become “hostesses” in the capital, to keep their heads above the water.
Going in-depth with this topic is what gave his blog its first big boost. Balogh describes how astonished he was when he came to the knowledge that “flight attendants” of Bitch-Air are everywhere around: this is why he started writing more, to encourage women to want more from life. He started picking random people from all over the country to show how much someone can change, inside and out, if they focus.
This is Átalakulásak (transformation). His first target was Petra. She was the first Hungarian woman whose whole changing progress was documented step by step, right from the beginning. Her starting weight was 67.2kg and she lost almost 10kg in 45 days, thanks to a super diet and controlled sports. Balogh’s second big idea was to do more: he decided to choose three women for his program called Slim3, to demonstrate that any woman could do his programs, so he chose a girl with only about 5-12-plus kilograms, a girl with 20-plus, and a mother of three. Slim3 has been a big success on the web, making his camp of followers even bigger. But Balogh thinks this still was not the ultimate idea that gave LifeTilt such a big following.
Lizandra Pera became the woman to set the example for thousands of other women – and, surprisingly, a lot of men, on how they should leave their past behind and start taking themselves seriously. With over 5000 members in the LifeTilt Lizandra group, on a body-shaping diet, it is safe to say that the magic happened: day by day, people post pictures showing their physical changes.
If anyone feels that they aren’t making progress, thousands are there to show support. Complete strangers get together to go running on Margitsziget, or share ideas on what food they should put into or leave out of the strict diet. Lizandra’s program is about to end, after the complete slimming diet, a short resting period and some dead serious shaping workout sessions. Hopefully, people do not only change on the outside but also become stronger and much more confident.
Balogh is an essential part of the Lizandra group too, and If anyone needs information about the diet or sports he tries to reply within a couple of hours. He now has his own brand of dietary supplements, created using his experiences and observations, but says he is not in it for the money. “If I were to do it for the money I would never have come this far,” he states.
From a blog post about how young girls sell their bodies for subsistence to the success of having thousands of people join his LifeTilt community, Balogh has made it big. “It is all about LifeTilt now. Then years will pass and maybe someone is going to take my place as the top health and lifestyle guru, but this is how life must go by; someone new and fresh has to come.
“My time has just begun and I’m pretty sure that everyone is going to remember my name.”
