Budapest Airport continues to experience impressive double-digit traffic growth into the latter part of 2016, proving again the solidity of its expansion, while commercial developments and upgrades complement the airport’s advancement.
Airport advertising specialist International Airport Advertising Corporation (IAAC) has been brought on board at the airport following this year’s invitation to tender for sole advertising rights at the Hungarian gateway.
As a result of the tender, IAAC will operate all of the advertising sites at Liszt Ferenc International Airport from next March 1 as part of the long-term concession agreement. With a proven track record in airport media sales and operations, Budapest joins IAAC’s portfolio, which includes airport concessions in Malta, Cyprus, Croatia and Greece.
Kam Jandu, chief commercial officer of Budapest Airport, said: “We ended 2015 recording all-time high growth rates for both passenger traffic and commercial/retail revenues, which led to an attractive invitation earlier this year for a new media company to partner in the continued foreseen future growth.
“Our fantastic results drew in a selection of interested players and IAAC demonstrated their intentions to implement new and creative approaches to further increase commercial income.”
Michael Kyriakides, the managing director of IAAC, said: “This contract will enable us to expand our airport advertising network, providing further opportunities for advertisers and their agencies to communicate their brand message, through premium locations and the latest technology available for brands that will soon be introduced to Budapest Airport.”
Patrick Bohl, the head of Retail and Advertising at Budapest Airport, added: “We’re experiencing another record year in which we’re on course to pass 11 million passengers, so we are really pleased to welcome IAAC to Budapest.
“We look forward to working closely with our new advertising concessionaire to reveal a range of innovative, state-of-the-art promotional formats, while also continuing our ongoing successful partnership with Interchange.”
Interchange extends contract
Supporting the enhancements at Liszt Ferenc, Hungary’s largest foreign-exchange specialist, Interchange, has cemented its Budapest Airport partnership by agreeing a five-year contract extension.
“We have proudly served the FOREX requirements of Budapest Airport’s international passengers since 2007, and this extension is testament to the strong partnership we enjoy,” Krisztián Jánvári, the managing director of Interchange Hungary, said.